From Strategy to Execution
How I’ve built impactful, engaging, and cohesive brand experiences
Brand Strategy & Management
With experience in brand architecture, messaging, and governance, I specialize in designing and managing cohesive frameworks that align with business goals. From defining brand values to ensuring global consistency, my work has strengthened brand equity and provided strategic clarity across organizations.
Campaign Development & Execution
With experience managing integrated campaigns from concept to execution, I specialize in aligning strategy, creative development, and project management to drive results. Overseeing end-to-end execution, I’ve led creative teams, ensured seamless workflows, and leveraged reporting to optimize impact.
Market Research & Insights
Experience conducting brand equity studies, competitor analysis, analyzing market trends, and leveraging audience insights to inform strategic brand and marketing decisions.
Software & Platforms
Design Software
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Adobe Creative Suite (InDesign, Illustrator, Photoshop)
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Figma
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Canva
Digital Asset Management Systems
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Adobe Experience Manager
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SharePoint
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Wordpress
Productivity & Collaboration
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Microsoft Office
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Google Suite
Project Management Software
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Hive
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Workfront
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Jira
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Confluence
