Led a global rebrand to align brand with business objectives
 

• Conducted in-depth research and benchmarking to analyze market trends, competitor positioning, competitor creative, and audience insights.

• Developed a refined brand positioning and messaging framework to resonate with diverse global audiences.

• Managed creative teams and external agencies to develop and implement a refreshed visual identity, ensuring alignment with brand strategy and consistency across all touchpoints.

• Collaborated with cross-functional teams to ensure seamless rollout and adoption across regions.

Established robust brand governance frameworks to ensure consistent brand representation across global organization
 

• Developed brand platforms, including a brand portal and digital asset management system, to streamline access to on-brand resources.

• Conducted comprehensive audits of brand assets, identifying gaps and ensuring global adherence to brand guidelines.

• Designed and delivered brand education programs, including training sessions, workshops, office hours, and video tutorials, to drive alignment and compliance.

• Partnered with cross-functional teams to uphold brand standards, fostering a unified brand experience across digital, social, and physical channels.

Developed and executed naming and positioning strategies to enhance brand recognition, align with business objectives, and ensure seamless integration of products and acquisitions.
 

• Led and supported naming process for new products, solutions, and M&A branding, ensuring alignment with corporate brand structure 

• Delivered naming strategy documents and guidelines to maintain consistency across product portfolios and reinforce brand equity globally.

Delivered creative solutions and high-impact brand assets to
drive engagement and brand recognition 
 

• Managed creation of visual assets, including videos, templates, photos, and logos, to support campaigns and brand initiatives.

• Directed large-scale photoshoot, overseeing on-site coordination and post-production to enrich global visual resources.

• Partnered with internal teams and agencies to deliver on-brand creative projects, ensuring timely execution and high-quality results.

• Developed employer brand guidelines and curated visual libraries to maintain consistency across recruitment and marketing efforts.